Robert Kugel's Analyst Perspectives

The developed world has an embarrassment of riches when it comes to information technology. Individuals walk around with far more computing power and data storage in their pockets than was required to send men to the moon. People routinely hold on their laps what would have been considered a supercomputer a generation ago. There is a wealth of information available on the Web. And the costs of these information assets are a tiny fraction of what they were decades ago. Consumer products have...

Read More

Topics: Big Data, Mobile, Predictive Analytics, Social Media, Customer Experience, Operational Performance Management (OPM), Performance, Analytics, Business Analytics, Business Collaboration, IBM, Business Performance Management (BPM), Customer Performance Management (CPM), finance, Financial Performance Management (FPM), Sales Performance Management, Sales Performance Management (SPM), Social, Financial Performance Management, SPSS

Our benchmark research on business analytics finds that just 13 percent of companies overall and 11 percent of finance departments use predictive analytics. I think advanced analytics – especially predictive analytics – should play a larger role in managing organizations. Making it easier to create and consume advanced analytics would help organizations broaden their integration in business planning and execution. This was one of the points that SPSS, an IBM subsidiary that provides analytics,...

Read More

Topics: Big Data, Performance Management, Planning, Predictive Analytics, Marketing, Modeling, Sales Forecasting, Analytics, IBM, Uncategorized, SPSS
JOIN OUR COMMUNITY

Our Analyst Perspective Policy

  • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

    Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@isg-research.net

View Policy

Subscribe to Email Updates

Want more customized control? Fill out your community profile

Posts by Month

see all

Posts by Topic

see all


Analyst Perspectives Archive

See All

Close menu