![](https://robertkugel.isg-one.com/hs-fs/hubfs/AP_RK_Profitability%20Management%20-%20A%20CFO%20Priority%20to%20Gain%20Competitive%20Advantage.png?width=200&name=AP_RK_Profitability%20Management%20-%20A%20CFO%20Priority%20to%20Gain%20Competitive%20Advantage.png)
Profitability management produces a sustainable competitive advantage but by 2025 only one-third of companies will have implemented a profitability management initiative, explains Ventana Research SVP and Research Director Robert Kugel. This brief video shows why FP&A organizations must be part of a profitability management approach to pricing and costing.
{% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True, viral_sharing=False, embed_button=False,...Topics: FP&A, Office of Finance, Sales Operations, CFO, financial planning, Price Optimization, Price and Revenue Management